The problem with media li...
I’ve long felt that expensive media lists were dubious claims and here’s why: unless the contacts were updated yesterday, a third or more of the contacts sold you are likely outdated. Consider that the current issue of your favorite magazine was written and produced six months ago. Many editors, who generally advance up the masthead …Continue Reading
Local Love: my DIY PR wor...
I spy a pattern. The people who keep a strong presence in press are also the ones who host my DIY PR workshops countrywide. They seem to know you have to stay abreast on the changing landscape of PR and that a different point of view, like that of a former editor, is valuable. They …Continue Reading
The Southern C Summit Wra...
It’s been a little over a week since I made my way to Jekyll Island to speak at the inaugural Southern C Summit. I’ve had so many kind notes land in my inbox since, but this illustration and the note forwarded alongside from artist Katherine Sandoz, was my favorite. For her, sketching while listening to me …Continue Reading
DIY PR Workshop, this Wed...
I’m gearing up to give my DIY PR workshop in one of the coolest new lifestyle boutiques in Atlanta, Steve McKenzies. You can still sign up by reaching out to Amy Hairston at akh@recipeforpress.com. This is the last of my DIY PR workshops for the summer, so get in while you can! Tweet
Stamp of Approval: Poketo...
I won’t try and convince you of how critical a good logo or well-branded product plays into editorial coverage. I’d rather show you. Today’s Stamp of Approval: Poketo’s Slingshot + Seed Bomb Kit, as seen in the new issue of Lonny magazine! Tweet
